Meet one of our group leaders in New York and fly together to Seoul, Korea. Learn more about how we organize travel here.

Taught in English by expert innovators, you’ll apply the innovation process to a business challenge sponsored by a Korean corporation. Hear from successful entrepreneurs and work with local Korean students to apply Design Thinking, Problem Reframing and Stakeholder Mapping to address a real market need. Hopefully you’ll pick up some Korean language and culture in the process.

Our home in Seoul is a guesthouse residence. Accommodations are dormitory-style.

Breakfast and snacks will be provided onsite. For lunch and dinner, students will have the chance to explore Seoul’s incredible food scene in small groups, with guidance and support from our staff. We’ll organize several optional group dinners during the program and share a curated list of student-friendly restaurants near our program site and accommodations. This approach offers students the freedom to make age-appropriate choices while ensuring they feel supported and safe.

After work, we’ll head out to explore Seoul—a city where ancient temples and futuristic skyscrapers sit side by side. From tranquil palaces and hidden hanok villages to vibrant street art and late-night markets, Seoul is bursting with culture, creativity, and some of the best food in the world.

The city moves fast, so bring your curiosity—and comfortable shoes—for long walks through bustling neighborhoods, quiet mountain paths, and everything in between.

On the last day of the program, each team will deliver their refined business pitch to the executives who call the shots. Will your team’s business idea inspire their next venture???

We’ll fly from Seoul to New York, where you will continue on to your final destination.